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Bear Grylls

Privacy Policy

1. General Privacy Policy Matters

We take the privacy of our users very seriously. This Privacy Policy is a part of our Terms of Use and it describes our policies on the collection, use, and disclosure of information about you in connection with your use of our products and/or services, including those offered through our websites, emails, and mobile applications (collectively, the “Site”). The terms “we”, “us”, “our” “Bear Grylls” and “BGV” refer to BGV Global Limited, a company registered in England and Wales with its registered address at 38 Berkeley Square, London, United Kingdom, W1J 5AE. When you use the Site, you consent to our collection, use, and disclosure of information about you, including information that may be considered personal data, as described in this Privacy Policy.

2. Information We Collect

We collect and store information from or about you:

  1. when you directly provide it to us. This happens when you:
    1. register for our email list (e.g., your name, email address and country of residence);
    2. purchase services or products (e.g., the billing information associated with your debit/credit card). Please note that we do not store credit/debit card numbers. If you make a payment through our Site, your credit/debit card information will be stored by Shopify Inc. (“Shopify”). For more information about Shopify’s data storage and privacy terms, please read Shopify’s Terms of Service and Privacy Policy;
    3. contact us by telephone or in writing, such as to request assistance from our customer support team (e.g., your phone number);
    4. complete contact forms, request newsletters or other information, or participate in contests and surveys;
    5. make public contributions to the Site (e.g., when you interact with third parties through the Site or post a review); or
    6. otherwise participate in activities we promote that require information about you.
  2. automatically, when you use and interact with the Site. Automatically collected information includes:
    1. your general activity on the Site (e.g., your viewing history and search activity, including the date and time the Site was used);
    2. identifiers such as an anonymised session identifier;
    3. your geographic location. We use this data to provide you with location-based services (such as advertising and personalised content). Most mobile devices allow you to control or disable the use of location services for applications in the device’s settings;
    4. website traffic volume, frequency of visits, and type and time of transactions you initiate through the Site;
    5. information regarding your interaction with email messages (e.g., whether you opened, clicked on, or forwarded an email message);
    6. your Internet Protocol (IP) address;
    7. the type and settings of the device, operating system, and browser used to access the Site;
    8. websites you visit before and after using the Sites; and
    9. other information gathered through cookies and similar technologies (for more information about how we use cookies, please scroll down to read our Cookie Policy.
  3. From other sources. We may also receive information about you through:
    1. Service Providers. We may also receive information about you from our service providers and business partners, including companies that assist with payment processing, analytics, data processing and management (e.g. to measure ad quality and responses to ads, and to display ads that are more likely to be relevant to you) account management, hosting, customer and technical support, and other services which we use to personalise your Site experience.

3. How We Use Your Information

We use information about you for several general purposes, including to:

  1. operate, maintain, and optimise the Site and your account;
  2. improve the quality and types of services that we deliver;
  3. diagnose problems with and identify any security risks, errors, or needed enhancements to the Site;
  4. respond to questions, comments or other requests and provide you with technical support;
  5. support the tracking and recovery of your BGV and/or other products;
  6. contact you for feedback or conduct research about BGV’s customer base or Site;
  7. to provide you with information regarding our products and services;
  8. process payments and provide you with the services you’ve paid for or requested;
  9. notify you of technical updates or changes in policy;
  10. process contests, sweepstakes, or other promotions and fulfil any related awards or discounts;
  11. understand and analyse how you use our Sites and what products and services are most relevant to you. We may provide you with these materials via online social platforms, websites, phone, text/SMS, postal mail, facsimile, or email, as permitted by applicable law;
  12. collect aggregate statistics about use of the Site
  13. analyse and develop our marketing strategy; and
  14. to provide data and analytics to research companies and marketers, as described in Section 5 of this Privacy Policy.

Text Marketing and notifications

By subscribing to text notifications you agree to receive recurring automated marketing messages at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. HELP for help. Msg & Data rates may apply. For more information please refer to this Privacy Policy and also our Terms and Conditions.

4. Tracking Technologies and Cookies

  1. We use cookies and similar technologies (such as action tags, also known as beacons, or pixels tags) for a number of purposes, including to remember preferences, track conversions, improve your online shopping experience, conduct marketing and promotional efforts, analyse site traffic and trends, and generally understand the online behaviours and interests of people who interact with our Site. For more information about how we use cookies, please refer to our Cookie Policy.
  2. We use third-party advertising companies to serve advertisements on our behalf. These companies may use a cookie or an action tag to tailor the advertisements you see on this website and other sites, to track your response to their advertisement, to determine whether advertising has been served and to measure the effectiveness of their advertising.
  3. We use third-party analytics service providers to assist us in collecting and understanding website usage information. We use information from these services to help us improve our website and the services we provide to our users.
  4. By using the Site, you agree to our use of these tracking technologies.

5. Sharing

We may share information about you with the following third parties:

  1. Service providers: We share your personal data as necessary for any third party to provide services associated with the Site, including to provide measurement and analytic services. These third parties (and any subcontractors) are subject to strict data processing terms and conditions and are prohibited from utilising, sharing or retaining your personal data for any purpose other than as they have been specifically contracted for (or without your consent).
  2. Advertisers: We allow advertisers and associated third parties to collect and use information they need to confirm that their ads are properly served and to measure the success of their campaigns on websites and apps. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit non-BGV related websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioural advertising”. If you prefer that we do not share your personal data with third-party advertising partners, you may opt-out of such sharing at no cost by following the instructions in Section 10 below.
  3. Business Partners and Affiliates. We may disclose your personal data to our business partners and affiliates with whom we have contracted to provide you with products or services that may be of interest to you. For example, your personal information may be shared with business partners with whom we jointly offer products and services. We require our business partners and affiliates to agree in writing to maintain the confidentiality and security of the personal data they obtain on our behalf.
  4. Other users: information in reviews you post will be accessible by other users of the Site.
  5. Corporate Affiliates: We may share information with our corporate affiliates, parents and/or subsidiaries.
  6. Others With Your Consent: We may ask for your explicit consent to share certain information with third parties.

We may also share information about you in the following contexts:

  1. Pursuant to an investigation: We may investigate and disclose information from or about you if we have a good faith belief that such investigation or disclosure (a) is reasonably necessary to comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us; (b) is helpful to prevent, investigate, or identify possible wrongdoing in connection with the Site; or (c) protects our rights, reputation, property, or that of our users, affiliates, or the public.
  2. Pursuant to a business transfer: We may share information from or about you with our parent companies, subsidiaries, joint ventures, or other companies under common control, in which case we will require them to honour this Privacy Policy. If another company acquires BGV or all or substantially all of our assets, that company will possess the same information, and will assume the rights and obligations with respect to that information as described in this Privacy Policy.
  3. As Anonymised Data: We frequently aggregate personal data in a way that makes it impracticable to use that data to identify a particular person; we also sometimes maintain individual data records with personal identifiers removed, and maintain in a manner in which it is impracticable to relink it to any particular individual. In this Privacy Policy, we refer to such data as “Anonymised Data” and do not consider it to be personal data. We may use Anonymised Data in order to create statistical information regarding the Site and its use, which we may then share with third parties.

6. Social Media Features and Widgets

Our Site may integrate with social sharing features or other related tools which let you share actions you take on our Site with other apps, sites or media, and vice versa. These features may enable the sharing of information with your friends or the public, depending on the settings you establish with the social sharing site. For example, you may click on a Facebook “like” button, which publishes to your Facebook account that you “like” one of the pictures or items featured on the Site. These features may also collect your IP address and which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Your interaction with these features are governed by the privacy policy of the relevant social sharing site. Please refer to the privacy policies of those social sharing sites for more information. As stated above, we cannot control Site visitors’ and users’ use of any such information or content you choose to make available publicly.

7. “Do Not Track” Signals

Please note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. The Site does not alter its practices when it receives a “Do Not Track” from a visitor’s browser.

8. Controlling Your Personal Data

  1. In order to process your personal data, we rely on your consent or our legitimate interests to process your data. You may withdraw your consent or object to the use of our personal data at any time, but you may no longer be able to access the Site.
  2. Other users may be able to identify you, or associate you with your account, if you include personal data in the content you post publicly. We are not responsible for, and this Privacy Policy does not apply to, information you choose to post publicly.
  3. Please note that the Site may contain links to unaffiliated third-party sites. We suggest you read the privacy policies on or applicable to all such third-party services.
  4. You can adjust your privacy settings by contacting us. If you receive a marketing email from us, you can unsubscribe from such emails at any time by following the instructions provided within those emails.
  5. To control cookies, you can modify your settings in most web browsers to accept or deny cookies or to request your permission each time a site attempts to set a cookie. You can also manually delete previously stored cookies at any time. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings.
  6. The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our data partners and our other advertising partners that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at, or and
  7. Please note that if you choose to block cookies, doing so may impair the Site or prevent certain elements of it from functioning.

9. Data Retention and Account Termination

You may terminate your account by emailing us on Once your account is closed, no further data will be collected, but we may retain information about you for the purposes authorised under this Privacy Policy, unless prohibited by law.

You can update or correct personal information (e.g., your email address) by accessing your account. You can also access or rectify your information by reaching out to us at You can delete your information by sending an email to with your first name, last name, and the respective email addresses you would like for us to delete.

Please note that we have the right to reject deletion requests that are unduly burdensome or repetitive or that cannot be honoured in light of legal obligations or ongoing disputes, or where retention is necessary to enforce our agreements or protect our or another party’s rights, property, safety, or security. For example, we may retain information to prevent, investigate, or identify possible wrongdoing in connection with the Site or to comply with legal obligations. The time-period for which we keep information varies according to the information’s use. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we plan to retain it for no longer than is necessary to fulfil a legitimate business need. Please also note that even after you have deleted your account, other content associated with your use of the Site may still be accessible and viewable in accordance with applicable law and our Terms of Use.

We may maintain Anonymised Data after you delete your account for analytics purposes.

10. Children

The Site is not directed to children under 16 and children under 16 are not permitted to use the Site. We do not knowingly collect personal data from children under 16. If you become aware that a child has provided us with personal data without parental consent, please contact us (see “Contact Information”). If we become aware that a child under 16 has provided us with personal data without parental consent, we take steps to remove such information and terminate the applicable account.

11. Security

We use commercially reasonable efforts to follow generally accepted industry standards to protect the personal data submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect information about you, we cannot guarantee its absolute security.

12. Location of Data and Transfers of Information

This website is owned and operated by BGV Global Limited, which is located in the United Kingdom. Please note that personal data will be processed in the cloud by our cloud service providers (currently DigitalOcean and Shopify), which offer sufficient guarantees to implement appropriate technical and organisational safeguards that meet the GDPR’s standards. We have a data processing agreement in place with our cloud service providers consistent with the requirements of the GDPR and, in the event of any unauthorised access to, or use of, personal data, the appropriate authorities will be notified. All information is transmitted to us by our cloud service providers, will be processed in the United Kingdom, and will be handled and protected under the terms of this Privacy Policy and applicable UK laws and regulations, which may not be as protective as the laws in your country. By using the Site, you agree to this.

13. EEA Users

BGV endeavours to be fully compliant with the General Data Protection Regulation (GDPR). BGV may act, depending on the circumstances, as either or both a Controller and a Processor of personal data (as these terms are defined in the GDPR). We act as the Controller of information that we ask you to provide to register your email address/create an account and information that we automatically collect when you use the Site. We act as the Processor of user-generated content and information provided to us by third parties or other websites.

EEA users have the right to request access to personal data, as well as to seek to update, delete or correct their personal data. You can usually do this using the settings and tools provided in your Sites account. If you cannot use the settings and tools, contact us for additional access and assistance.

14. Modifications to this Privacy Policy

We may occasionally update this Privacy Policy. You can see when it was last updated by looking at the effective date at the bottom of this page. If we make any significant changes we’ll post them prominently on our website and notify you by other means as required by law. Your continued use of the website after a revision to the Privacy Policy indicates your acceptance and agreement to the current Privacy Policy. We recommend that you periodically review the Privacy Policy to make sure you understand and are up-to-date on how we’re keeping your information safe.

15. Contact Information

If you have any further questions regarding our privacy practices or information about you, please feel free to contact us by email at the following address:

16. Data Protection Officer

BGV also has a “Data Protection Officer” who is responsible for matters relating to privacy and data protection. This Data Protection Officer can be reached at the following email address:

17. Klarna

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

18. Effective Date of this Privacy Policy

This Privacy Policy was first published on 1st May 2019.

Our Use Of Cookies

This is our Cookie Policy. It explains what “cookies” are and how this site uses cookies and other tracking technologies to improve this site and to deliver a better, and more personalised, service. Our Cookie Policy applies to all users of this site. By continuing to browse the site, you are agreeing to our use of cookies.

What is a Cookie?

Cookies are small text files that are sent by a website to a web browser, and stored by the browser. This enables the website to identify and track the web browser. Cookies can, among other functions, enable a website to recognise a device each time it visits, remember user preferences and recommend content. Cookies in themselves do not identify the individual user, but rather the computer used. However, some cookies will contain personal information such as a username. We may use both session cookies and persistent cookies on the site: Session cookies will be used to keep track of you whilst you navigate the website. Session cookies will be deleted from your computer when you close your browser. Persistent cookies will be used to enable this site to recognise you when you visit. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date. The site also employs cookies from third parties.

What Sort of Cookies Are There?

Strictly necessary cookies. These cookies are essential to the functioning of a site, enabling you to move around the site and allowing the site to provide the services that you ask for. For example, a strictly necessary cookie might be used to log into secure areas of a site or to recognise the region you are in, thereby allowing the site operator to tailor the site accordingly. Strictly necessary cookies do not gather any information that could be used for marketing purposes and they do not retain information beyond the end of your visit.

Analytical/performance cookies. These cookies collect information about how visitors use a website. They allow the site operator to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps the site operator to improve the way the website works, for example, by ensuring that users are finding what they are looking for easily. All information collected by these cookies is aggregated and therefore cannot be used to identify individual visitors. The information is only used to improve how a website works.

Functionality cookies. These cookies allow a website to remember choices that a user makes and provide enhanced, more personalised features. For example, such cookies enable you to stay signed into the website and recognise you when you arrive. The information these cookies collect may be anonymised and they cannot track browsing activity on other websites.

Targeting cookies. These cookies record users’ visits to a website, the pages they have visited and the links they have followed. They are also used to ensure that users are presented with adverts, which are relevant to their interests, to limit the number of times a particular advert is displayed and to help measure the effectiveness of an advertising campaign. The information is often shared with other organisations, such as advertisers.

Managing Cookies: Enabling and Disabling

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

If cookies aren’t enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you won’t be able to add products to your basket or buy them. To enable and manage cookies, you can use your browser to do this. Each browser is different, so check the ‘Help’ menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences.

What Cookies Do We Use?

This site links to Google Analytics, which sets cookies for analytical and performance purposes. Google Analytics is a web analytics service provided by Google, Inc. Google Analytics cookies are used to collect information about how visitors use this site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. We use the information to compile reports and to help us improve the site. Google holds this information and provides us with access to it. Google’s privacy policy can be found here:

Third Party Cookies

Third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be performance cookies or targeting cookies.