September 03, 2020
The watch designed to help you survive
First conceived in 1989, Luminox is a watch brand strongly associated with the world of Special Operations and outdoor survival in the most extreme conditions. In 1993 Luminox’s first, and still most recognisable watch was selected by the US Navy SEALs as standard equipment which in effect created a reputation overnight; such is the marketing impact of a high-profile military contract. Mention Luminox today and people still say, “isn’t that the US SEAL watch?” Their Navy SEAL model 3001 has since passed into the world of watch legend and is much sought after.