When it comes to reducing harm to our wild places and natural environment, we need to be the change we want to see. I am so proud to partner with Luminox on our new Eco Series watch, leading the way towards a future without plastic.

Bear Grylls


#tide ocean material® is made from 100% ocean-bound plastic, developed in partnership with Swiss scientists. On five islands in the Andaman Sea off the coast of Thailand, local fishermen are being trained and paid to gather and sort plastic waste. This material is registered, washed, shredded and turned into a granular material that can be injected or spun into a yarn.

In the #tide x Bear Grylls timepiece, this 100% recycled material is used to make the case, bezel, and strap. This 45mm watch features a sapphire crystal, a uni-directional diving bezel, the Bear Grylls logo in Super-LumiNova at 10 o'clock, "Never Give Up" at six o’clock, Luminox Light Technology at key spots on the dial and bezel, and the case back features "Luminox," "Bear Grylls," and "#tide ocean material" markings. Rugged and good looking, this timepiece fits the Bear Grylls collection, and mission, perfectly.

Limited to 1500 Pieces

In the last 500 years, the oceans have suffered fewer extinctions than on land - at least that we know of. According to recent research, 15 animals are known to have vanished forever from the oceans since the 1500s, and many without ever being photographed. This underscores that there is no planet B.

Donation to Project Aware

A portion of the retail price from each sale will be donated directly to Project Aware (projectaware.org), which works with scuba divers around the globe to protect underwater environments. Not only does this watch use 100% recycled ocean-bound plastics, but money from the sale of each watch will help fund efforts in marine conservation. Wearing the #tide x Bear Grylls Luminox 3700 Series makes a statement, and looks great doing it.

International Coastal Clean Up day, September 19th

Luminox, Bear Grylls and #tide have decided to launch that very unique watch on September 19th. The third Saturday of September is known as International Coastal Clean-Up Day, and it's the perfect occasion to announce this watch made from 100% recycled materials.


Survival ECO 3700 Series Watch

Ships in 3 - 4 weeks.
Survival ECO 3700 Series Watch
The LIMITED EDITION #tide x Bear Grylls watch features a case, bezel and strap made from 100% recycled materials.

Product specifications

Main Characteristics

Origin Swiss Made
Always Visible Constant glow for up to 25 years in any light condition
Case Size (Diameter) 45 mm
Water Resistance 200 meters, 20 ATM, 660 feet, individually tested
Movement Ronda 515 hand height 6
Battery / Battery Life 395 / 50 months
Case Ocean waste material case
Bezel Ocean waste material, uni-directional rotating bezel
Case Back 316L stainless steel, screw in
Crystal Sapphire crystal with anti-reflective coating
Crown 316L stainless steel, screwed down, protected crown
Case Height 14 mm
Weight 72 g

Standard Strap

FN2405.40Q ​​Navy Blue Strap made from Ocean waste material #Tide and signature buckle, 24mm


GGM.L002.GMT Instruction Manual