The Partnership

In 2021, Bear signed on as a co-founder of Goodfish, the brand that developed and delivered a whole new category of sustainable seafood. Known for its nutrient-dense, crispy 100% traceable Wild Alaskan Sockeye salmon skin chips, Goodfish is more than a product; it is a thriving, pioneering world-changing initiative designed to preserve and demonstrate the worth of wild caught seafood through upcycling exceptional salmon from the world’s most regulated, sustainable fisheries in Bristol Bay, Alaska. We are on a mission to help Goodfish spread education and awareness of preserving the ocean’s vital fisheries and ecosystems.

Click here to learn more Click here to learn more

The Product

Goodfish reclaims highly nutritious Wild Sockeye salmon skins that would otherwise go unused by turning them into delicious crispy snacks. With only 80 calories per serving, zero carbs, and 10g of clean protein, Goodfish skins are a complete brain and body snack filled with omega-3’s and marine collagen. The taste and health benefits of salmon have been widely known in coastal communities for centuries. Importantly, the skin of a salmon is not only considered a protein and flavor-rich delicacy - it also contains the highest concentration of omega-3 fatty acids on the fish.

CLICK HERE TO SHOP THE RANGE

The Product

Goodfish reclaims highly nutritious Wild Sockeye salmon skins that would otherwise go unused by turning them into delicious crispy snacks. With only 80 calories per serving, zero carbs, and 10g of clean protein, Goodfish skins are a complete brain and body snack filled with omega-3’s and marine collagen. The taste and health benefits of salmon have been widely known in coastal communities for centuries. Importantly, the skin of a salmon is not only considered a protein and flavor-rich delicacy - it also contains the highest concentration of omega-3 fatty acids on the fish.

CLICK HERE TO SHOP THE RANGE

Shop + Support Bristol Bay

Goodfish isn’t only good for you, it’s great for the planet. The Bristol Bay region of Southwest Alaska is one of the most valuable marine ecosystems in the world. It’s home to thousands of fishermen and women, six major rivers, and millions upon millions of salmon. Every year, around 40 million Sockeye salmon return upstream, this year breaking a record of 65.9 million Sockeye salmon. This is the largest on record (since record keeping began in 1893). Sustainable management is the driving force in Alaska’s fishing industry and we’re proud to be part of this. Sustainable fishing works, it’s proven, and it’s happening. Eat sustainable salmon that’s good for you, the fish, and the fisherman too.

click here to find out more click here to find out more