In 2021, Bear signed on as a co-founder of Goodfish, the brand that developed and delivered a whole new category of sustainable seafood. Known for its nutrient-dense, crispy 100% traceable Wild Alaskan Sockeye salmon skin chips, Goodfish is more than a product; it is a thriving, pioneering world-changing initiative designed to preserve and demonstrate the worth of wild caught seafood through upcycling exceptional salmon from the world’s most regulated, sustainable fisheries in Bristol Bay, Alaska. We are on a mission to help Goodfish spread education and awareness of preserving the ocean’s vital fisheries and ecosystems.
Shop + Support Bristol Bay
Goodfish isn’t only good for you, it’s great for the planet. The Bristol Bay region of Southwest Alaska is one of the most valuable marine ecosystems in the world. It’s home to thousands of fishermen and women, six major rivers, and millions upon millions of salmon. Every year, around 40 million Sockeye salmon return upstream, this year breaking a record of 65.9 million Sockeye salmon. This is the largest on record (since record keeping began in 1893). Sustainable management is the driving force in Alaska’s fishing industry and we’re proud to be part of this. Sustainable fishing works, it’s proven, and it’s happening. Eat sustainable salmon that’s good for you, the fish, and the fisherman too.