Bear joins Land Rover as a Global Ambassador
In 2014 Bear joined Land Rover as a long-term global ambassador.
Part of Bears role is to support Land Rover activity at global level, including mentoring of young British Explorers.
On his appointment, Bear Grylls said: "I've used Land Rover vehicles throughout my life, during my military career, on countless expeditions and then while filming, from deserts and jungles to the highest mountains. They always deliver a rugged reliability that you can always count on when the chips are down in hostile environments.
"Land Rover is all about adventure, and adventure has always been in my DNA. For the toughest challenges, a Land Rover is always my vehicle of choice, which is why I'm so proud to be associated with the brand."
To read more about Bear's role please visit:- https://www.landrover.com